Customer journey
Every closing with everything that happened before — across sessions, devices, channels and days. The chain shows the person's last touchpoint, the ROAS report takes their most recent paid click. If the two differ, it's noted on the order.
3 contacts3 intent signals ⓘ
2 with prior contact
6 attributed differently in the ROAS report
| Time | Value | Channel | Every prior contact — and what follows from it |
|---|---|---|---|
| 10/10, 10:13 | — |
Customer journey
ROAS report no paid click in window
Call
|
Path to conversion (1) |
| 10/10, 10:12 | — |
Customer journey
ROAS report no paid click in window
Phone click
|
Path to conversion (1) |
| 10/10, 09:14 | — |
Customer journey Google Ads
ROAS report no paid click in window
Call
|
Path to conversion (2)Google Ads 04/10, 17:47 ·
badsanierung/› Google Ads 10/10, 09:13 · badsanierung/6 days |
| 10/10, 09:14 | — |
Customer journey Google Ads
ROAS report no paid click in window
Phone click
|
Path to conversion (2)Google Ads 04/10, 17:47 ·
badsanierung/› Google Ads 10/10, 09:13 · badsanierung/6 days |
| 10/10, 08:30 | — |
Customer journey Google Ads
ROAS report no paid click in window
Call
|
Path to conversion (1) Google Ads 10/10, 08:29 ·
badsanierung/ |
| 10/10, 08:30 | — |
Customer journey Google Ads
ROAS report no paid click in window
Phone click
|
Path to conversion (1) Google Ads 10/10, 08:29 ·
badsanierung/ |
🛒 = the session in which the purchase happened. Dotted = touchpoint on another device of the same person (linked via login or email). Touchpoints up to 90 days before the purchase. ROAS report = channel of the last paid click; shown only if it differs from the customer journey. Reports that only measure click-to-purchase on the same day miss journeys spanning multiple days.
Report created on 10.10.2026 · automatically from real, server-side measured tracking data · provided by uncoverflow. To save as PDF: Print → “Save as PDF”.