Aus 1.319 € Werbeausgaben kamen 29 belegte Leads über bezahlte Klicks — 45,48 € je Lead. Insgesamt 46 Leads und 88 Kontakt-Klicks im Zeitraum; davon 5.887 € eingetragener Auftragswert.
Channels
Ad spend ↔ leads by channel| Channel | Spend | Revenue | ROAS | Cost/closing | CPC | CPL | CVR | Conversions ⓘ | Impr. | Clicks | CTR |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | 1.026 € | – | 0,00× | – | 1,39 € | 78,91 € | 1,8 % | – | 11.840 | 740 | 6,3 % |
| Meta | 293 € | – | 0,00× | – | – | 293,03 € | – | – | – | – | – |
| Other (organic/direct/referral) | – | 5.887 € | – | 0 € | – | – | – | 1 | – | – | – |
| Total paid | 1.319 € | 0 € | 0,00× | – | 1,39 € | 94,21 € | – | 0 | 11.840 | 740 | 6,3 % |
ROAS traffic light: ≥ 3× good 1–3× viable < 1× below break-even
Added value & accuracy
what only your own tracking makes visible- 📞 128 Calls & bookings — a web pixel NEVER sees them
- +15 Calls & bookings attributed to an ad channel — a plain web/ad pixel can't do that
| Channel | Sessions | Bounce | Form viewed | Form started | Form submitted | Contact click |
|---|---|---|---|---|---|---|
| Organic & direct | 171 | 68 % | 36 % | 11 % | 5 % | 25 % |
| Google Ads | 157 | 67 % | 42 % | 13 % | 8 % | 20 % |
| Meta | 59 | 78 % | 34 % | 7 % | 3 % | 12 % |
Bounce = a session with at most one page view and without any action (cart, checkout, form, contact click). Deliberately not “without product view”: it fires automatically when landing on a product page and would measure where an ad leads, not what the visitor does. The percentages refer to the channel's sessions; the channel comes from the click ID, not from utm_source. Channels with fewer than 30 sessions are excluded — a rate says nothing there.
From click to lead
the complete journey per channelThe complete journey in one line: paid click → form → qualified call → booking → order value (once entered). Calls and bookings a pure ad-platform dashboard cannot attribute this to the channel — here they are linked via the same identity.
| Channel | Clicks | Forms | Contact clicks | Calls | Bookings | Order value |
|---|---|---|---|---|---|---|
| Google Ads | – | 13 | 39 | 7 | 2 | – |
| Meta | – | 1 | 12 | 6 | – | – |
| Other (organic/direct/referral) | – | 6 | 37 | 10 | 1 | 5.887 € ↳ 5.887 € Rechnung |
💶 Davon 5.887 € echter, offline eingezogener Rechnungsumsatz aus Anrufen, Buchungen und Anfragen (Auftragswert später eingetragen bzw. aus der Buchhaltung eingezogen) — Abschlüsse, die ein reines Ad- oder Shop-Pixel dem Werbekanal not zuordnen kann.
History
2026-10-03 – 2026-10-09Ad spend / day
Revenue / day
CPC / daySpend / clicks (channels with click data)
CPL / dayCost per web lead
Real ROAS / daypaid revenue / spend
Efficiency over time — spot degradation early: CPC/CPL down is good, ROAS up is good.
How are these figures calculated?
ROAS (Return on Ad Spend) = revenue ÷ ad spend. 4,00× means: for every unit of ad budget, 4 € revenue came back. Whether this is profitable depends on your margin.
Revenue "measured yourself": Purchases (minus refunds) plus recorded lead/order values, each attributed to the channel via the click ID or the session's UTM source. This number may differ from the Google/Meta interface — it's collected server-side and consent-compliant, not estimated by the platform.
The “Platform” column shows the conversion number reported by the platform for comparison — for shops, purchases only, excluding leads from sweepstakes or form campaigns.
Coverage: “Impr./clicks/CTR” is only provided by Google. Meta/TikTok/LinkedIn appear as a channel sum (no campaign split). “Other” bundles organic/direct/referral revenue without a paid channel. Time zones can shift spend/revenue by ±1 day on a daily basis — this evens out over the period.