From 819 € of ad spend, 4.606 € of revenue came back through paid clicks — the real ROAS is 5,63×. Including organic/direct, the shop made 4.755 € of revenue (MER 5,81× per ad €).
Channels
Ad spend ↔ self-measured revenue per channel| Channel | Spend | Revenue | ROAS | Cost/closing | CPC | CPL | CVR | Conversions ⓘ | Impr. | Clicks | CTR |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | 460 € | 2.759 € | 6,00× | 12 € | 0,54 € | – | 0 % | 38 | 11.816 | 844 | 7,1 % |
| Meta | 278 € | 1.511 € | 5,43× | 13 € | – | – | – | 22 | – | – | – |
| TikTok | 81 € | 337 € | 4,18× | 20 € | – | – | – | 4 | – | – | – |
| Other (organic/direct/referral) | – | 149 € | – | 0 € | – | – | – | 3 | – | – | – |
| Total paid | 819 € | 4.606 € | 5,63× | 13 € | 0,54 € | – | – | 64 | 11.816 | 844 | 7,1 % |
ROAS traffic light: ≥ 3× good 1–3× viable < 1× below break-even
Purchase paths & products
| Channel | Conversion (last touch) | Assist (involved, not last) | Total involved | Assist ÷ closing |
|---|---|---|---|---|
| Google Ads | 38 · 2.759 € | 2 · 107 € | 40 | 0.05 |
| Meta | 22 · 1.511 € | 3 · 272 € | 25 | 0.14 |
| Organic search | 1 · 107 € | 9 · 621 € | 10 | 9.00 |
| TikTok | 4 · 337 € | 4 · 284 € | 8 | 1.00 |
| Email (newsletter) | 2 · 77 € | 5 · 370 € | 7 | 2.50 |
| Direct | 0 · 0 € | 3 · 273 € | 3 | – |
From click to revenue
the complete journey per channelThe complete journey in one line: paid click → web lead → qualified call → booking → revenue. Calls and bookings a pure ad-platform dashboard cannot attribute this to the channel — here they are linked via the same identity.
| Channel | Clicks | Web leads | Calls | Bookings | Revenue |
|---|---|---|---|---|---|
| Google Ads | – | – | – | – | 2.759 € |
| Meta | – | – | – | – | 1.511 € |
| TikTok | – | – | – | – | 337 € |
| Other (organic/direct/referral) | – | – | – | – | 149 € |
History
2026-10-03 – 2026-10-09Ad spend / day
Revenue / day
CPC / daySpend / clicks (channels with click data)
CPL / dayCost per web lead
–
Real ROAS / daypaid revenue / spend
Efficiency over time — spot degradation early: CPC/CPL down is good, ROAS up is good.
How are these figures calculated?
ROAS (Return on Ad Spend) = revenue ÷ ad spend. 4,00× means: for every unit of ad budget, 4 € revenue came back. Whether this is profitable depends on your margin.
Revenue "measured yourself": Purchases (minus refunds) plus recorded lead/order values, each attributed to the channel via the click ID or the session's UTM source. This number may differ from the Google/Meta interface — it's collected server-side and consent-compliant, not estimated by the platform.
The “Platform” column shows the conversion number reported by the platform for comparison — for shops, purchases only, excluding leads from sweepstakes or form campaigns.
Coverage: “Impr./clicks/CTR” is only provided by Google. Meta/TikTok/LinkedIn appear as a channel sum (no campaign split). “Other” bundles organic/direct/referral revenue without a paid channel. Time zones can shift spend/revenue by ±1 day on a daily basis — this evens out over the period.