The most expensive tracking failures are the silent ones: in one account an outage went unnoticed for seven weeks. uncoverflow watches itself, heals itself and proves its reliability with numbers.
Ask any vendor: “When was your backup last actually restored?” Our answer: every week, with a measured log.
The most expensive tracking failure is the one nobody notices for weeks: a snippet deleted by a theme update, an expired API access, a cache still serving old pages. That's why uncoverflow monitors itself — at every layer of the pipeline.
Checks live on your pages whether the tracker is really being served — and fetches the tracker address itself on top. Catches cache, theme and proxy failures.
Every night a synthetic test conversion runs through the entire pipeline. If the chain breaks anywhere, we know in the morning — not at the end of the month.
Every real conversion has to have a delivery result within a defined window. If it's missing, we get an alert — before a gap opens up in the ad account.
A daily deep check of every platform connection: expiring access, deleted conversion actions, looming double counting — reported before it costs you data.
The TLS certificates of every tracking domain and every internal schedule are checked for liveness. A job that quietly stopped is an alert — not a chance discovery.
Delivery rate, tracker status and platform health sit in the client report link as a health cockpit — plus a status page with the measured delivery rate and a dated trust certificate. On request, your client gets a calm email when there's a real drop, before they have to ask.
Also on duty, per client: checkout watchdog (customers reach the checkout, purchases stop = payment step dead; reported as soon as it can no longer be chance) · order reconciliation (shop orders against ours, every three hours; missing ones are fetched) · pixel-failure check (orders keep coming in while web visits collapse = pixel deleted) · webhook check (rejected shop deliveries within minutes, not weeks) · consent check (a sudden opt-in collapse after a theme update, and equally “100 % consent” = banner wired up wrong) · click ID coverage (if a gclid class disappears, auto-tagging is missing) · cost check (CPC jump against the weekday median) · double-counting check (native tag and our upload both set as primary) · platform value check (Google reports a multiple of your real revenue) · cart bridge check (Shopify purchases without a source, normalized against the opt-in rate) · over-firing check (a pixel sends the same event more than once) · refund, lead value and accounting write-back checks (every write-back has to report success regularly) · data consistency check (new/returning totals and lead values guarded against double counting) · order safety net (backfill from the shop API every three hours) · Meta connection (access per ad account, dataset per campaign) · a version radar for the Google, Meta and Shopify interfaces.
Network hiccups, overloaded platform interfaces, brief outages: transient errors heal themselves through staged retries. Whatever doesn't heal itself escalates cleanly — step by step, all the way to the weekly heartbeat, whose absence is an alert in itself.
Daily encrypted database backups with a continuous transaction log — and the decisive part: a weekly recovery drill that actually restores the backup and tests it with verification queries. A backup that has never been restored is just a hope — ours is proven every week, in under ten minutes.
The results of all checks are bundled into the weekly heartbeat: one short status email per system. And because it's scheduled, the rule is: if it doesn't arrive, the alerting chain itself is broken — silence is monitored here too.
Email and phone are hashed before they are stored — in exactly the format Google and Meta expect for matching. Plain text never sits in the database.
No consent, no forwarding — the server checks that again on every delivery, not just the banner in the browser. Until then the tracker works cookieless.
One request by email address, phone number or device identifier is enough: the system returns or deletes everything held on that person — across web journey, calls, orders and audience membership, in a single pass. By click or API, across every data store.
DPA (Art. 28 GDPR), records of processing activities and TOMs are ready to go. Servers in Germany. All raw data exportable at any time — even leaving is a feature.
Your data protection officer has questions? Just bring them along to the call.
Book a demoWhen a visitor declines tracking, classic setups go blind — but the visitor still buys. uncoverflow keeps measuring cookielessly: no device access, following the same principle as Google Consent Mode, cleanly within EU privacy law.
Without consent the tracker works with ephemeral in-memory IDs — nothing is read from or written to the device. If the visitor consents later, the running session is adopted seamlessly; if they revoke, everything is wiped from the device.
The cookieless panel shows how much revenue happens without consent — real purchases plus estimated lead value. Not a marketing promise but a number from your own data, with an honest minimum-volume gate instead of “100% of one sale”.
A theme update wrecks the cookie banner, the opt-in rate collapses — and nobody notices until the monthly report is empty. Our consent check detects both the sudden drop and the opposite anomaly (100% consent = banner miswired) and speaks up before it gets expensive.
What’s captured cookielessly stays in your database for your reporting — only consented data is forwarded to Google, Meta & co. No grey zone, no “nobody will notice”: the boundary is architecture, not a toggle. And if someone requests access or deletion, that is one button — across every data store, right down to the audience lists.
Target values from our terms, not a guarantee: this is how fast we respond and how you reach us.
Incident reports and questions to info@uncoverflow.com. Support in German and English, on working days Monday to Friday from 9 am to 5 pm (public holidays in North Rhine-Westphalia excepted). You can check the current service status at any time on status.uncoverflow.com.
If event intake or forwarding fails entirely, we respond within 24 hours on working days; to other incidents within two working days. These are targets we set ourselves.
The intake endpoints of the service are reachable 99.0% on a monthly average — measured at the data centre’s handover point. We announce maintenance windows 48 hours ahead and place them between 10 pm and 6 am.
The contracts behind it: Terms (German) · Privacy · Sub-processors (German)
We'll show you the automated checks, the delivery rate and the GDPR package live in the system — and you decide whether that's your standard for operations.