Shopify and WooCommerce tracking that books the purchase server-side and rescues the campaign attribution even where classic pixels lose it: express checkouts, landing page funnels, Safari.
How many of your orders currently sit under “Direct”? Those are exactly the ones we bring back.
Shop Pay and express checkouts, landing page funnels across several domains, Safari: that's exactly where pixel setups break the link between ad click and purchase — and the revenue ends up under “Direct” or “Referral”. uncoverflow links the purchase to the browsing journey server-side and, if needed, reconstructs the attribution from the order itself.
How many of your orders currently sit under “Direct”? Let's find out.
Book a demoEach block captures something different — none replaces another. Together they give you the journey from the first click to the booked revenue.
The conversion itself: orders and refunds server-to-server, with real values. Always works — independently of the browser.
The path to the purchase: product views, carts, checkout steps, campaign parameters. On WordPress including first-party mode over your own domain — with no DNS work.
Links the two: the purchase webhook inherits the buyer's browsing identity. That turns “an order” into a complete journey from click to revenue.
Because every order sits in your database with its purchase history, it automatically produces the segments platform audiences fail at — updated daily, only with marketing consent, self-cleaning.
Cart abandoners, checkout abandoners, top 20 % customers, win-back (no purchase for 60–180 days), full-price vs. coupon buyers, small buyers for upselling, refunders to exclude — plus product segments based on your assortment (“buys mint, but never fruit”).
The segments land in your Google Ads account as audience lists automatically — for remarketing, exclusions and Smart Bidding signals. Synced daily, 30-day self-cleaning: whoever is deleted disappears there too.
The same data stream feeds Klaviyo, Brevo, CleverReach & co. — purchase events for flow triggering and segment lists for campaigns. One system that serves ads AND email, instead of maintaining two separate data silos.
On the call we show you how many cart abandoners and top customers are sitting in your last 90 days.
Book a demoA store produces far more usable truth than the order itself. uncoverflow turns that into signals Google can act on — and backs up the order in case something fails along the way.
Product view, add to cart (price × quantity) and checkout start (cart value) run as secondary Google conversion actions with a value — enriched with the email hash of the same person. More match signals for Smart Bidding, without changing your bidding target.
Derived from the first purchase per email address, not from the store account (a guest order is not a new customer). That keeps new-customer bidding in Performance Max and the new-customer share in your report accurate — instead of quietly counting “unknown” as returning.
Click IDs travel across store boundaries (UK store → EU store) and from ad landers into the store, instead of ending up as “direct”. Ad spend from foreign-currency accounts is converted into euros at the ECB daily rate — one ROAS across all stores.
If the webhook fails, a backfill pulls missing orders from the WooCommerce API every three hours. Shopify express purchases with no browser trace get their source back from Shopify's own order attribution. Rejected events wait encrypted in quarantine to be replayed.
Your ad account reports a return you can't find on your bank statement — the most uncomfortable moment of the month. Because we hold both sides (the platform number AND the real order from your shop), we compare them automatically, every day.
How many of the conversions we sent did the platform actually accept?
The purchase value your ad account reports against the revenue your shop really booked.
The reported number of purchases against your real orders — independent of currency.
How much of what we delivered the platform was actually able to tie back to an ad click.
Google Shopping and Performance Max show you cost and conversions per product — but only Google’s own count. uncoverflow puts next to it what your shop really sold of the same product. You see which products burn ad budget without ever selling, and which bestsellers run without a single Google click.
| Product | Google cost | Google conv. | Orders Google / all | ROAS |
|---|---|---|---|---|
| Product A | €486 | 41 | 38 / 96 | 4.9× |
| Product B | €203 | 18 | 0 / 3 | – |
| Product C | €0 | 0 | 0 / 57 | – |
Product B: Google counted 18 conversions — the shop had not a single order with a Google click for this product. Product C sells 57 times without any Google traffic: a hidden bestseller. No ad account shows either.
A customer clicks a Google ad and buys a week later through your newsletter. The ad account sees none of it, and the newsletter platform claims the sale entirely. uncoverflow knows every visit of the same person before the purchase — and shows which channels took part, not just the last one.
| Path (first → last contact) | Orders | Revenue | Median |
|---|---|---|---|
| Google Ads → Google Ads | 7 | €286 | 7 days |
| Google Ads → Email | 3 | €137 | 8 days |
| Meta → Organic search | 2 | €104 | 14 days |
Per channel you see closes (last contact) and assists (involved, but not last). A channel with many assists and few closes prepares purchases — and is systematically undervalued by last-click dashboards.
Beyond channel and ROAS, uncoverflow works out what a purchase really brings you: what a new customer is worth over the months and when their ad cost is paid back, which discount codes bring new customers and where their buyers came from, what is left after cost of goods, fees, shipping and ads — and how well Meta matches your purchases to people. All in the “Analytics” area, with your shop data.
Customers get as far as the checkout, enter payment details, and then nothing happens: a payment provider stalls, a theme update broke the last step. The shop only sees less revenue. uncoverflow compares checkout visits and purchases every hour with your own 30-day rate and speaks up as soon as the drop can no longer be chance. And in the morning everything sits at the top of the cockpit in three sentences: what was different yesterday, what the Copilot found, what the watchdogs report.
The weekly report and the data chat read your store data directly — including the orders no pixel would ever have seen.
Ad spend against first-party measured revenue — plus the daily scorecard that audits the platform numbers.
More than 20 automated checks, tested backups, delivery rate in the report — why the system holds up day to day.
We look at your store live and show you which orders slip through your current setup — using your real numbers.