For trades, consulting, medical practices and law firms

Calls are conversions. Finally measurable.

From the ad click through the site visit to the answered call — and on to the real order value. Call tracking with the full journey instead of an isolated ring counter.

For service businesses, the revenue happens on the phone — and shows up in no ad account. Until now.

Book a 30-min demo See the call journey
The client owns their phone numbers
Qualified, not just ringing
Order value can be added later
100 %
captured server-side —
the phone system reports, not the browser
from 30 s
a call counts as qualified —
threshold configurable per client
automatic
order value comes back as soon as the deal is won in the CRM
or the invoice is paid in accounting — adding it by hand stays possible
From click to ring

Which ad made the phone ring?

Dynamic number insertion links the call to the caller's website session — including campaign, ad and click ID. The phone system (e. g. Sipgate) reports start, pickup and duration straight to the server.

  • Dynamic number insertion (DNI)Every visitor from paid traffic sees their own tracking number. The call report shows the source for each call, down to the individual Google Ads click.
  • Qualified, not just ringingA call only counts as a conversion above a configurable talk time — misdials and instant hang-ups don't distort your Smart Bidding.
  • Call intelligenceNew vs. repeat callers, conspicuously short conversations, calls outside business hours — plus a weekday-by-hour view that shows when calls are lost. Missed calls during ad hours are burned budget.
  • Appointments count just the sameBookings from Microsoft Bookings, Calendly and Cal.com run server-side through the same pipeline as calls — with the same campaign attribution. For medical practices, law firms and consultants, the online booking is often the real conversion.

Example: what a call journey looks like with us (sample data)

  1. Tue · 09:14
    Click on a Google Ads ad
    Campaign “Consulting Berlin” · click ID captured
  2. Tue · 09:15
    Website visit
    DNI shows the tracking number for this session
  3. Tue · 09:21
    Call · 4:32 min
    Qualified call → conversion in Google Ads, attributed to the campaign
    qualified_call ✓
  4. Wed · 11:02
    Order · €1,850
    Value write-back: Google Ads receives the real order value after the fact
    Value transferred
Silo vs. journey

Anyone can count calls — attributing them is the difference.

Classic call-tracking silo
  • Counts calls — but knows neither campaign nor click
  • Every misdial counts the same as a 20-minute consultation
  • No link to the order value that follows
  • A separate dashboard that nobody maintains next to Google Ads
uncoverflow call journey
  • The call is part of the web journey — down to the individual Google Ads click
  • Qualification by talk time, threshold configurable per client
  • Order value comes back automatically from CRM and accounting — Smart Bidding learns on paid invoices instead of form submissions
  • Everything in one report: web, calls, purchases, ad spend

Let's work out together how many of your orders start on the phone.

Book a 30-min demo
The client owns their phone numbers · no lock-in
The difference in the ad account

Without call tracking, Google optimizes past your best customers.

Trades, consulting, medical practices, law firms: the most valuable customer calls instead of sending a form. A pixel setup sees none of it — Smart Bidding then learns on form clickers instead of callers. As soon as qualified calls are uploaded as conversions, the picture turns around.

Calls visible in the ad account

Pixel setup
0 %
With uncoverflow
100 %
Share of calls visible as a conversion in the ad account. A browser pixel cannot capture calls by design — the phone-system connection reports every answered call server-side.
You ask your data
Which campaign brings callers who actually buy?
Example answer from the call report (sample data)
Of 47 qualified calls in the last 90 days, 31 came from “Consulting Berlin” — 9 turned into orders (avg. €1,640). “Emergency service” brings more calls (52), but only 2 closes. Per call, “Consulting” is worth 7× more.
Example from a real account
58 %
of one real client's inquiries & closes
would have been missed by a pixel-only setup
€1,552
in documented order value behind it
over 30 days of parallel measurement

In lead businesses exactly that share happens on the phone, in the form and in the appointment — and is missing from a pixel setup.

At first we didn’t believe the uncoverflow numbers ourselves, so we checked every single order in the shop. They were right. We plan our budgets off these numbers now, not off what the platforms claim.
Robert, Rankist Robert · RankistOne of two Shopify Plus agencies in Switzerland
Frequently asked

Answered briefly.

Do I have to hand over my phone numbers?
No — and this matters to us: you (or your client) own the numbers, we only get connected technically. No vendor lock-in through phone numbers, no porting pain if you switch providers.
Which phone system do I need?
One with an event interface — Sipgate is integrated out of the box, other systems can be connected via the generic webhook format. The system reports start, pickup and duration; uncoverflow does the rest.
Does every call count as a conversion?
No. Only above a configurable talk time (default: 30 seconds, answered) does a call become a qualified call and get uploaded as a conversion. Misdials and instant hang-ups stay out — your Smart Bidding learns on real conversations.
Are calls recorded?
No. The phone system only sends event data: start, pickup, duration and phone number. No audio, no transcription — the content of a conversation never leaves your phone system and is stored nowhere with us.
How risky is switching over?
Not very: we start with 30 days of parallel operation. Your existing tracking stays on the whole time, we measure alongside it and compare afterwards. 30 days in parallel: €0 · runs alongside your existing tracking · cancellable monthly.
Read on

This goes with it.

Shopify & WooCommerce →

The same holds in the store: the conversion counts server-side — and campaign attribution is rescued where pixels lose it.

AI & data chat →

Ask your call data in plain English — which campaign brings callers who buy?

Returns & ad spend →

Calls, appointments and orders next to ad spend per channel — including the revenue that only comes back via CRM and accounting.

Let's talk for 30 minutes.

We'll work out with you how many of your orders start on the phone and show up in no ad account — and what that means for your bidding.

Book a demo Or start with the welcome gift: a free keyword analysis →
Reply within 24 hours on business days · conversations in German or English · no lock-in, cancellable monthly