Real customer account, 30 days: counted with contact clicks, 1,280 “leads” — 179 are proven.
For trades, dealers with enquiry forms, practices, consultancies and law firms: forms, calls, WhatsApp and appointments are captured server-side, attributed to the ad and reported to Google Ads and Meta as conversions with a value — and once the order is won per CRM or invoice, the real value is written back.
A pixel sees a click on “Call us”. We see the conversation, the enquiry and the order behind it.
Most setups throw everything into one pot: a click on the phone number counts like a completed form. Smart Bidding then learns on intentions instead of customers. We keep the levels apart.
Submitted form, answered and qualified call, confirmed booking. These are the conversions your ad account should optimise for — each with a value per form type.
Click on a phone number, email address, WhatsApp link or booking service. Valuable as a signal, but not a customer. They go to the ad account as a secondary action and never distort a number.
What became of the enquiry: won per HubSpot or Pipedrive, paid per lexoffice or sevDesk. The real amount corrects the conversion afterwards — per channel, per campaign.
Form seen, started, submitted, abandoned — plus the last field before the drop-off and its validation errors. No changes to your form: the tracker recognises Elementor, Contact Form 7, Gravity, WPForms, Ninja and Forminator by itself.
Hidden fields in your form receive channel, campaign and click ID from the server — not from the browser. The enquiry email tells you which ad brought it before you call back.
A purchase-request form is worth more than a contact form. Each type gets its own conversion action with its own value — Google Ads learns the difference.
The field where most people give up is in the report. For one customer it was the mandatory “Category” choice — 26 drop-offs on one field, in 30 days.
Call or enquiry form, on-site appointment, invoice weeks later. The call is attributed to the ad, the invoice from lexoffice or sevDesk writes back the value.
Purchase, estate, collection: several forms with different values. Each type gets its own conversion, the funnel shows where prospects abandon.
Appointments via Doctolib, Shore, Treatwell, Calendly or MS Bookings: the click on the booking service and the confirmed booking are measured separately. Health data stays out.
First contact by phone or form, mandate per CRM. Won mandates correct the conversion retroactively — the campaign that brings clients becomes visible.
Forms, answered calls of 30 seconds or more and confirmed bookings per calendar month. Clicks, spam and tests don’t count — and every tier includes every feature.
| Tier | Enquiries per month | Price per month |
|---|---|---|
| L1 | up to 100 | €199 |
| L2 | 101 to 500 | €299 |
| L3 | 501 to 2,500 | €449 |
| L4 | over 2,500 | by agreement |
| Tier | Enquiries per month | Price per month |
|---|---|---|
| C1 | up to 500 | €749 |
| C2 | 501 to 2,500 | €999 |
| C3 | over 2,500 | by agreement |
Net plus VAT · no cost per minute, phone number or form · no setup fee · 30 days in parallel at €0 · cancel monthly · hosted in Germany · all packages and tiers →
We set up forms, calls and ad accounts and show you after 30 days which ad brings enquiries that turn into orders.