Customer Match

Audiences from your own data. Not from someone else’s cookies.

Eleven segments from purchases and carts, plus product segments matching your range — daily to Google Ads and Klaviyo. Marketing consent only, and gone by themselves after 30 days.

Checkout abandoners, winback, top customers, full-price buyers: lists no pixel can build, because they come from the order.

Book a 30-min demo See the segments
11 segments + product segments
Google Ads and Klaviyo
Self-cleaning
Checkout abandonersCart abandonersBuyers 30 daysSmall buyersTop customers 20 %Winback 60–180 dFull-price buyersCoupon buyersBuyers 365 daysRefunders · exclusionCheckout emails+ product segments daily to Google Ads and Klaviyo · consent only · gone by itself after 30 days Checkout abandonersCart abandonersBuyers 30 daysSmall buyersTop customers 20 %Winback 60–180 dFull-price buyersCoupon buyersBuyers 365 daysRefunders · exclusionCheckout emails+ product segmentsdaily to Google Ads and Klaviyo · consent only ·gone by itself after 30 days
Eleven segments from purchases, carts and refunds, plus product segments matching your range.
11
segments from purchases, carts
and refunds — plus product segments
daily
synced —
whoever buys moves to the next segment automatically
30 days
membership — deleted customers are no longer
uploaded and expire on their own
The segments

Eleven lists that come from the order.

Each segment is a question asked of your own data. The answer goes to Google as a Customer Match list and to Klaviyo as a list — same logic, same source.

Why this is different

The difference from a platform audience is the source.

Platform audiences come from what the pixel saw. These come from what actually happened: orders, refunds and carts on your server.

No platform cookie

Matching runs on the hashed email address, in the format Google and Klaviyo expect. No cookie, no pixel, no Safari problem.

No developer token needed

Lists go to Google through the Data Manager interface — the same one the conversions use. No extra quota, no application.

Built for GDPR

Only people with marketing consent. Memberships expire by themselves after 30 days; whoever deletes their account disappears without further action.

Common questions

Answered briefly.

How big does a list need to be for Google to use it?
Google requires 1,000 members before serving. That is why there is also a collective list of all checkout emails over 365 days — it reaches the threshold even for smaller shops.
Do people who declined end up in the lists?
No. Only people who consented to marketing processing. Consent is checked when each list is built, not just at capture.
Can I define my own segments?
Product segments, yes: by name or SKU, with inclusion and exclusion. Further rules we set up together.

Related.

Shops and orders →

Where the segments get their data: every order captured correctly.

Copilot →

Suggestions from the numbers, action prepared, you approve.

Returns →

Whether the lists pay off — measured, not assumed.

Let's talk for 30 minutes.

We look at your store live and show you which orders slip through your current setup — using your real numbers.

Book a demo Or start with the welcome gift: a free keyword analysis →
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