Ad platforms see the journey up to the form. uncoverflow carries it on: phone call, booking, quote, invoice — across devices, and with the real order value once it is known.
Which ad brought the customer who ended up paying the biggest invoice? That is what your ad account will say.
That is not an illustration above — it is the page you see after logging in. Every row is one conversion, and underneath it says why that channel got the credit.
The first touch was a Google ad four days earlier. Both sit side by side: the channel that gets paid, and the one that started it. An ad account only ever shows you one of them.
The Meta ad closed it — but it started with an answer in ChatGPT two days earlier. AI sources appear in no ad account; here they are part of the chain.
Three visits, one click ID: a single paid click followed by return visits. Count visits instead of click IDs and you pay for the same person three times.
Eleven days passed between first touch and close. Any measurement that only knows the day of the click files this customer under organic — and cuts the budget of the ad that brought them.
A web pixel ends where the browser ends. A customer’s journey does not. uncoverflow attaches every link to the same person — and values the ad at the start with the money at the end.
People switch devices. A pixel then sees two strangers. uncoverflow links sessions into one person via the hashed email, with consent only, and attributes the purchase to the click that caused it.
The person graph links sessions through the hashed email address. That person’s last paid click gets the purchase — whichever device it happened on.
A lead is worth €150 at first because that is your estimate. Once the invoice is paid, it becomes the real amount — in your ad account, not just in the report.
Which channels took part in a purchase, not just the last one: first-to-last paths, multi-channel share, days from first contact to purchase.
For many service businesses the call is the conversion. Without attribution, Google optimises right past those customers — because it never saw them.
We look at your store live and show you which orders slip through your current setup — using your real numbers.