Free · reviewed by a human · within 48 hours

What your market searches for — and what the click really costs.

We put together a keyword opportunity analysis for your market: 5–10 concrete opportunities with search volume, competition density and click-price range, straight from Google's own data. Plus an honest read on where your budget is probably leaking, and who ranks ahead of you in Google search.

No tool subscription, no self-service export: a human checks the data before it reaches you.

Keyword data straight from Google
Once per domain
Your name and email stay with us
SAMPLE EXCERPT · SERVICING & CLEANING · UKWhere budget works and where it drainsSearches/moCost per clickheat pump service costOpportunity320Competition medium£1.58–4.25heat pump repairsOpportunity390Competition low£1.53–6.51heat pump installers near mepricey, check880Competition high£6.36–24.26solar panel cleaning kitDIY buyers480Competition high£0.15–0.79heating pumpfar too broad40,500Competition high£1.62–5.47Two opportunities, two budget drains, one battleground. SAMPLE EXCERPT · SERVICING & CLEANING ·UKWhere budget works and whereit drainsheat pump service costOpportunity320£1.58–4.25Competition mediumheat pump repairsOpportunity390£1.53–6.51Competition lowheat pump installers near mepricey, check880£6.36–24.26Competition highsolar panel cleaning kitDIY buyers480£0.15–0.79Competition highheating pumpfar too broad40,500£1.62–5.47Competition highTwo opportunities, two budget drains,one battleground.
Real values from Google Keyword Planner (United Kingdom, retrieved 6 Oct 2026). The assessment applies to a specialist firm that offers servicing.
What you get

An analysis, not a data desert.

Classic SEO tools hand you ten thousand rows to interpret yourself. We hand you the handful of opportunities that matter, with context.

5–10 keyword opportunities

For your market and your country: search terms with real volume, low competition density and an affordable click price — the gaps where ad budget works instead of evaporating. From the original Google Planner data, as ranges rather than false precision.

The budget burners

Just as important as the opportunities: the terms around you that look expensive and rarely buy — high competition, generic purchase intent, brand mix-ups. An assessment of where budget is probably leaking.

Handover on a call, if you want one

You get the analysis as a PDF — on request with 20 minutes of context by phone. No sales pitch as a condition: the analysis is yours, even if we never speak.

What is NOT in it — for good reason: which keywords demonstrably produce purchases for you is something no market-data analysis in the world can show — that takes your own conversion data. Which is exactly the step from market knowledge to Copilot control.
Your competition

Who ranks ahead of you on Google.

Besides the ad opportunities, we look at the regular Google search results: which sites compete with you for the same search terms, and for which terms they are on page 1 while you are not. These figures are estimates from a ranking dataset, not Google numbers, and the analysis labels them that way.

EXAMPLE · HEAT PUMP SERVICING · GOOGLE SEARCH UKWhere others rank and you do notWho competes with you for search termsCompetitor A41 shared terms · avg. position 5Competitor B27 shared terms · avg. position 8Competitor C12 shared terms · avg. position 11We leave out portals and businessdirectories.Keyword gap: they are on page 1, you are notSearch termSearches/monthahead of youyouheat pump service720A in position 3–heat pump servicing near me590B in position 5–air source heat pump service cost210A in position 2–Assessment: “heat pump servicing near me” is searched 590 times a month. Competitor B is in position5, you are not on page 1. A page of your own on it costs no click price. EXAMPLE · HEAT PUMP SERVICING · GOOGLESEARCH UKWhere others rank and you do notWho competes with you for search termsCompetitor A41 shared terms · avg. position 5Competitor B27 shared terms · avg. position 8Competitor C12 shared terms · avg. position 11We leave out portals and business directories.Keyword gap: they are on page 1, you are notheat pump service720 searches/month · A in position 3 ·you not on page 1heat pump servicing near me590 searches/month · B in position 5 ·you not on page 1air source heat pump service cost210 searches/month · A in position 2 ·you not on page 1Assessment: “heat pump servicing near me” issearched 590 times a month. Competitor B is inposition 5, you are not on page 1. A page ofyour own on it costs no click price.
Example. The search volumes are real (Google Keyword Planner, United Kingdom, retrieved 24.10.2026); competitors and positions are made up. Your analysis shows the sites that actually rank ahead of you in your market, as an estimate from a ranking dataset.
The assessment

Search volume alone tells you nothing.

A term with lots of searches can be your most expensive mistake. What matters is whether there is purchase intent behind the search and what the click costs. That is exactly how we assess every term in your analysis.

Budget drainClicks without orders: DIY, product andresearch searchessolar panel cleaning kitheating pumpBattlegroundOnly pays off with measured return perkeywordheat pump installers near meContent, not adsHow-to questions: better answered on yoursiteOpportunityPurchase intent at an affordable clickpriceheat pump service costheat pump repairsexpensive,heavycompetitioncheap, littlecompetitionlow purchase intenthigh purchase intent high purchase intent · cheap, little competitionOpportunityPurchase intent at an affordable clickpriceheat pump service cost · heat pumprepairshigh purchase intent · expensive, heavycompetitionBattlegroundOnly pays off with measured return perkeywordheat pump installers near melow purchase intent · cheap, little competitionContent, not adsHow-to questions: better answered onyour sitelow purchase intent · expensive, heavycompetitionBudget drainClicks without orders: DIY, product andresearch searchessolar panel cleaning kit · heating pump
Schematic. The terms come from the excerpt above; your analysis covers your terms in your market.
How it works

Your analysis within 48 hours.

Four details

Name, email, website, and optionally budget and industry. We do not need access to your ad accounts.

1 minute

Research and review

We pull the original data from Google Keyword Planner for your market and country. For organic search, we also estimate who ranks ahead of you. A human weeds out whatever only looks good.

1–2 working days

PDF, with a call if you like

Opportunities, budget drains, click-price ranges and your search competitors as a PDF. If you like, we walk you through it in a 20-minute call.

within 48 hours
And then?

From market knowledge to steering.

The analysis shows where budget can work in your market. Whether it does for you only your own numbers can show. Every further step is optional.

01 Keyword analysis · free · within 48 hoursWhere budget works in your market02 Walkthrough call · 20 minutes · optionalWhat it means for your account03 Tracking · 30-day parallel run · then from €299/monthMeasured: which keywords actually sell for you04 Copilot · from €749/month incl. trackingSteer budget by evidence, with your approval 01Keyword analysis · free · within 48hoursWhere budget works in your market02Walkthrough call · 20 minutes ·optionalWhat it means for your account03Tracking · 30-day parallel run ·then from €299/monthMeasured: which keywords actually sellfor you04Copilot · from €749/month incl.trackingSteer budget by evidence, with yourapproval
Every step stands on its own. The analysis is yours even if you go no further.

Most start with the analysis and then measure for 30 days in parallel what actually sells for them.

At first we didn’t believe the uncoverflow numbers ourselves, so we checked every single order in the shop. They were right. We plan our budgets off these numbers now, not off what the platforms claim.
Robert, Rankist Robert · RankistOne of two Shopify Plus agencies in Switzerland

Request your analysis.

Four details are enough. A human runs the research, checks the data and sends you the result within 48 hours on business days — once per domain.

Please check your name and email address — the form didn't go through.

Delivered within 48 hours on business days · once per domain · your details go to us only (privacy policy)
No obligation afterwards: 30 days of parallel operation for €0 · runs alongside your existing tracking · tracking from €299/month · cancel monthly
Frequently asked

Answered briefly.

Why is this free?
Because it costs us almost nothing and shows you how we work. We have direct access to the Google Planner data and run this kind of research daily for our Copilot clients anyway. The analysis is our proof of work — no hidden subscription, no card, no catch.
Where does the data come from?
Straight from the Google Keyword Planner via the official Google Ads API — the same source Google plans with. Volumes are rounded by Google and click prices are ranges; we say so honestly instead of selling false precision. The competitors and the keyword gap do not come from Google but from a data provider’s ranking dataset. They are estimates, and the analysis labels them as such.
How is this different from classic SEO tools?
Professional SEO tools are strong for SEO specialists, typically cost a three-figure monthly fee and deliver raw data for you to interpret. We deliver a curated selection with context: keyword data from Google, competitors as a labelled estimate. And the real difference comes afterwards: those tools tell you the search volume — with our tracking we see which keywords actually buy at your shop. That isn't part of the free analysis, that's the Copilot.
Really only once per domain?
Yes. The analysis is a one-time starting point, not a free agency service on subscription. Ongoing keyword work — including the question of what converts for you — is part of the Copilot tier.

Rather have the whole picture right away?

The keyword analysis shows the market. Two routes lead on from here — pick the one that fits: tracking measures what actually buys at your shop and starts with 30 days of parallel operation for €0 (from €299/month afterwards, cancel monthly). The Copilot takes the steering off your hands on top of that.

No setup fee during the trial · runs alongside your existing tracking · cancel monthly