Ad spend from Google, Meta, TikTok and LinkedIn set against first-party-measured revenue — per channel, with a comparison to the previous period. Calls and bookings run in the same funnel.
Not an estimate from a platform's UI, but your own number.
Every captured conversion, call and order value fed back later flows into a live dashboard that sets your ad spend against first-party-measured revenue — per channel, with a comparison to the previous period.
A return is only as good as the attribution underneath it. The four places where standard setups lose the channel or overstate it are deliberately solved here.
A buyer paying through PayPal, Stripe and the like comes back without a click ID and with the payment provider as the referrer. If the conversion fired there, the real source would be lost. Attribution therefore runs on the last real session, not on the session the conversion happened to fire in.
Your own store and the known payment providers never count as a referral source. Otherwise the funnel credits itself and every paid click looks worse than it is.
Returns are netted against the original conversion — including at Google, as a partial correction or a full retraction. The refund is credited to the channel of the original purchase, not to the channel active on the refund day. Your ROAS does not celebrate goods that went back long ago.
Ad accounts in other currencies are converted using daily ECB rates. That keeps the return comparable across countries and stores instead of drifting with exchange rates.
How much of your revenue does today's setup credit to the wrong channel?
Book a 30-min demoEvery ad dashboard grades its own homework: Meta counts what Meta credits itself. Because uncoverflow knows every order server-side, we check the platform numbers against the truth daily — in both directions.
Real case: 111 purchases arrived via a Meta click in 30 days, each one verified against the shop — Meta’s dashboard attributed 37 of them. Two thirds of the channel were invisible. Without independent measurement, budget would have been cut in exactly the wrong place.
The reverse happens too: platforms claim purchases that merely saw an ad — and the same purchase shows up as a win on two platforms at once, via cookie instead of click. Add up the dashboards and you count sales twice. We attribute every purchase exactly once.
The scorecard compares daily what the platform reports with what your shop actually booked: delivery (do our conversions arrive), value accuracy, count accuracy and uptake at Google.
If a platform reports substantially more revenue than your shop booked, the system raises the alarm — an inflated ROAS is the more dangerous direction, because it steers budget into the wrong campaign. Only possible when you see both sides.
A lead is not revenue yet. So the return calculation does not stop at the click on “Send” — it runs on to the amount that actually reaches the bank account.
Paid invoices from accounting and won deals from HubSpot or Pipedrive come back into attribution as real order value — credited to the original ad click. Several invoices for the same customer add up; a correction replaces the earlier value.
For each channel, the dashboard shows which part of the revenue comes from invoices that were actually collected. So you see not only which channel brings inquiries, but which channel brings inquiries that get paid.
Instead of a ratio alone, the dashboard shows the absolute amount in euros left after ad spend. That is the number you use to decide whether more budget is worth it.
How much of your revenue can you trace to a paid invoice today?
Book a 30-min demoA return per channel is a finding. It gets interesting when it turns into a budget decision — safeguarded, auditable and with you on the trigger.
Concrete suggestions for where budget should go and where it should come from — every change capped at ±20 % so no channel collapses overnight. Optionally applied straight to the Google Ads account with one click, safeguarded against accidental double-application, with every change logged.
The most conspicuous metric is explained in plain language, together with a recommendation of what to check. Grounded in your real dashboard numbers, not in free speculation.
The read-only client report works without a login, is PDF-ready and can be revoked at any time. The client sees their return themselves — including the delivery rate the system runs at.
We put your ad spend next to the revenue we actually measure — using your real numbers, not a sample account.